Hybris Implementation for Samsung

Samsung sought to upgrade its e-commerce site by integrating insurance providers seamlessly into the purchase flow for its phones. The aim was to enhance the online shopping experience by offering value-added services like insurance, alongside improving overall site performance and security.

Key Results
25%
Reduction
reduction in cart abandonment
30%
Increase
in insurance attachment rate
99.9%
Secure
transaction rate
Challenge

Samsung needed to integrate insurance providers into its phone purchase flow while upgrading its e-commerce site for better performance, security, and user experience.

Our Approach

Our team upgraded Samsung’s Hybris platform using the b2c Accelerator to embed insurance options seamlessly at checkout. Spring Security was implemented for robust data protection, and additional improvements refined core functionalities.

Result

Customers enjoyed a more comprehensive and secure purchase journey, boosting satisfaction and revenue from add-on insurance sales.

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